Privacy Policy

Last updated: 27.05.2026

Privacy Policy — Happy Heels

Happy Heels respects every user’s right to privacy and pays special attention to the protection of personal data. This Privacy Policy explains what data may be collected on the website happyheels.md, for what purposes it is used, how it is stored, protected, and in what situations it may be shared with third parties.

By using the website happyheels.md, browsing its pages, submitting requests, placing an order, or contacting the Happy Heels team, the user confirms that they have read this Privacy Policy and understand the terms of personal data processing.

We strive to process only the data that is truly necessary for the operation of the website, order processing, product delivery, communication with customers, and improvement of service quality.

1. General provisions

This Privacy Policy applies to all users of the website happyheels.md, including website visitors, customers who place orders, and users who contact the Happy Heels team through contact forms, phone, email, or other available communication channels.

We process personal data in accordance with the requirements of the legislation of the Republic of Moldova, as well as taking into account the general data protection principles applied in the European Union, where applicable in a specific situation.

Personal data is used only for lawful, clear, and predefined purposes related to the operation of the website, order processing, product delivery, customer support, website security, and improvement of service quality.

2. What personal data we collect

Happy Heels may collect personal data that the user provides directly when using the website, placing an order, submitting a request, or contacting the store team.

This data may include:

first and last name;
phone number;
email address;
delivery address;
city or locality;
postal code, if required for delivery;
information about ordered products;
size, color, quantity, and other order details;
messages sent through contact forms, email, social media, or other communication channels.

The website may also automatically collect technical information necessary for the proper operation of the website, traffic analysis, security, and improvement of the user experience.

This information may include:

IP address;
browser type;
device type;
operating system;
visited pages;
date and time of the website visit;
time spent on the website;
source of access to the website;
user actions on website pages.

This data may be collected through cookies, analytics tools, or similar technologies.

3. Purposes of personal data processing

Users’ personal data may be used for the following purposes:

processing and confirming orders;
preparing products for shipment;
organizing order delivery;
contacting the customer regarding the order;
clarifying the size, color, address, or other purchase details;
confirming payment, if necessary;
processing returns, exchanges, and warranty requests;
replying to questions sent through contact forms or other communication channels;
improving the operation of the website and service quality;
analyzing website traffic and user behavior;
improving website convenience and personalizing the user experience;
ensuring website security;
preventing technical errors, fraud, and improper use of the website;
complying with legal requirements.

If the user has given consent to receive commercial messages, the data may also be used to send news, promotions, special offers, information about new collections, or other useful information from Happy Heels.

4. Data processing when placing an order

When placing an order on the Happy Heels website, the user provides the data necessary to process the purchase, contact the customer, and deliver the product.

Before completing the order, the customer is advised to carefully check:

first and last name;
phone number;
delivery address;
email address;
selected products;
size, color, and quantity of the products;
selected payment and delivery method.

Incorrect or incomplete data may lead to delivery delays, inability to contact the customer, or inability to process the order.

If the user notices an error in the provided data after placing the order, it is recommended to contact the Happy Heels team as soon as possible using the contact details provided.

5. Payment-related data

Different payment methods may be available on the Happy Heels website, including payment upon delivery and online payment by bank card.

In the case of online payment by bank card, the payment is processed through secure payment systems. Happy Heels does not collect or store full bank card details, such as the full card number, expiry date, or CVV/CVC code.

Information about payment status may be used only to confirm the order, process the purchase, fulfill obligations to the customer, and resolve any payment-related questions.

6. Sharing data with third parties

Happy Heels does not sell customers’ personal data and does not transfer it to third parties for unauthorized purposes.

Data may be shared only when it is necessary to fulfill an order, provide a service, operate the website, or comply with legal requirements.

Data may be shared with the following categories of recipients:

delivery services or courier companies;
payment systems and banks in the case of online payments;
technical services necessary for the operation of the website;
hosting providers and IT service providers;
analytics services, if used on the website;
public authorities, if required by law.

All third parties that have access to personal data must use such data only within the limits of the necessary purposes and comply with confidentiality and data protection requirements.

7. Cookies

The website happyheels.md may use cookies and similar technologies for the proper operation of the website, improvement of the user experience, traffic analysis, and increased security.

Cookies may be used for:

saving user settings;
operation of the shopping cart;
remembering selected products;
analyzing website traffic;
improving the structure and functionality of the website;
increasing the security and stability of the website;
displaying more relevant information, if marketing tools are used.

The user can manage the use of cookies through browser settings or through the consent banner, if available on the website.

Necessary cookies may be used for the basic operation of the website. Analytical or marketing cookies are used only in cases where this is permitted by legislation and by the user’s consent settings.

8. Retention of personal data

Personal data is stored only for the period necessary for the purposes for which it was collected.

The retention period may depend on:

the need to process the order;
return, exchange, or warranty periods;
tax and accounting requirements;
legal obligations of Happy Heels;
the user’s consent to receive informational or commercial messages;
the need to protect the rights and legitimate interests of Happy Heels.

When the data is no longer needed for the stated purposes, it is deleted, anonymized, or archived in accordance with legal requirements, unless otherwise required by law.

9. Protection of personal data

Happy Heels takes reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, disclosure, or unlawful use.

Protection measures may include:

restricting access to personal data;
using secure payment processing systems;
monitoring the technical security of the website;
protecting data against unauthorized use;
requiring employees and authorized persons to maintain confidentiality;
periodic review and updating of technical solutions, if necessary.

Despite the measures taken, the transmission of data over the internet cannot be guaranteed to be completely secure in all situations. The user understands that the use of online services involves certain technical risks.

10. Users’ rights

In accordance with personal data protection legislation, the user may have the following rights:

to receive information about their personal data;
to request access to their personal data;
to request correction of inaccurate or incomplete data;
to request deletion of personal data, where legally possible;
to restrict data processing;
to withdraw consent to data processing, if the processing is based on consent;
to refuse receiving commercial messages;
to file a complaint with the competent personal data protection authority.

To exercise these rights, the user may contact the Happy Heels team using the details provided in the “Contacts” section.

In some cases, deletion or restriction of data processing may not be fully possible if data retention is required by law, is related to fulfilling an order, accounting obligations, or protecting the legitimate interests of Happy Heels.

11. Commercial messages

Happy Heels may send users informational or commercial messages only in cases where the user has given the appropriate consent or when such communication is permitted by law.

These messages may include:

store news;
information about promotions and special offers;
announcements about new collections;
personalized offers;
useful information about products, sizes, shoe care, and services.

The user may unsubscribe from commercial messages by following the instructions in the message or by contacting the Happy Heels team.

12. Links to other websites

The website happyheels.md may contain links to other websites, social networks, payment services, or third-party platforms. Happy Heels is not responsible for the privacy policy, content, or actions of third-party websites.

We recommend that users separately review the privacy policy of each third-party website or service they access.

13. Changes to the Privacy Policy

Happy Heels reserves the right to modify or update this Privacy Policy at any time if this is necessary due to changes in website operation, legislation, delivery services, payment solutions, or other processes.

The updated version will be published on this page with the date of the latest update. Users are advised to check this page periodically to stay informed about any possible changes.

Continued use of the website after publication of the updated version means that the user has read the changes and understands the updated terms of personal data processing.

14. Legal basis

The processing of personal data on the website happyheels.md is carried out taking into account the legislation of the Republic of Moldova, as well as, where necessary, the legislation of the European Union and Romania, if the website is used by persons from Romania or other EU countries.

For the Republic of Moldova, personal data processing is carried out taking into account the following legal acts:

Law of the Republic of Moldova No. 133 of 08.07.2011 on personal data protection;
Law of the Republic of Moldova No. 182-XVI of 10.07.2008, which regulates the activity of the National Center for Personal Data Protection;
Law of the Republic of Moldova No. 195 of 25.07.2024 on personal data protection, which is expected to enter into force on 23.08.2026;
provisions of the legislation of the Republic of Moldova on electronic commerce, consumer protection, accounting, and electronic communications, where applicable to the operation of the website and online orders.

As of the date of the latest update of this Privacy Policy, the legal basis in force in the Republic of Moldova is Law No. 133/2011. Law No. 195/2024 is expected to replace the current legal framework and bring national rules closer to European data protection standards after it enters into force.

For users from Romania and other countries of the European Union, personal data processing may be carried out taking into account the following legal acts:

Regulation (EU) 2016/679, known as the GDPR;
Romanian Law No. 190/2018 on measures for the implementation of the GDPR;
Romanian Law No. 506/2004 on the processing of personal data and the protection of privacy in the electronic communications sector, where applicable;
rules related to the use of cookies, electronic communications, and commercial messages, where applicable.

The main principles of personal data processing are:

data is processed lawfully, fairly, and transparently;
data is collected only for clear and lawful purposes;
only the data necessary for order processing, delivery, customer communication, and website operation is collected;
data must be accurate and up to date, as far as possible;
data must not be stored longer than necessary for the stated purposes;
personal data must be protected against unauthorized access, loss, or unlawful use;
the user must be able to exercise their rights regarding personal data.

If certain legal provisions change, Happy Heels may update this Privacy Policy to comply with current requirements.